• A/V Script Template

  A/V Scripts or Two Column Scripts are a type of script format often used in video productions. The name comes from the two columns of information in the script – a video column and an audio column. The audio column is used for writing what is to be heard. This could be an assortment of […]

• Ball State University Assets

  Introduction In this article, you will be given quick and easy access to some of the most used assets throughout the Ball State brand along with guidelines on how to use them properly. Logos When using logos please remember: Ball State Horizontal Logo Ball State Vertical Logo When there isn’t enough room to place the […]

• Creating an Email Template

  One way the Digital Corps connects with its alumni base is through email campaigns. Mailchimp, an automated email marketing service, is used to create and distribute these newsletters.  Before you create a template, you need to sign up for a free account at Mailchimp.com. For security best practices, do not use your BSU account password […]

• Digital Corps Reference Guides Style Guide

  Reference Guides assist students and staff at the Digital Corps with a variety of topics that may not be included in training, but are important to understand and learn. Topics include Best Practices, Content Creation, and Office Life, but all content should follow a specific format. This format encompasses writing style, content development, and how […]

• GOST Model Template

  The GOST model is an important tool that aids in creating and implementing strategic plans. It consists of establishing Goals, Objectives, Strategies, and Tactics. The GOST Model is a typical tool you might see members of the Comm team use when deciding on strategy for social media. Before creating a campaign, fill out the template […]

• Marketing Plan Template

  Marketing plans help organize the necessary actions toward completing a campaign. The Digital Corps uses marketing plans to coordinate multiple deliverables for one project and to create a clear and cohesive strategy. They usually create marketing plans for external projects when clients request them. Download a copy of the marketing plan template below. Fill your […]

• Press Release Template

  A press release is a written document that announces information. The Digital Corps occasionally writes press releases related to the Corps or to external on-campus projects. Journalists use the information from press releases to craft a news story. Press releases use the inverted pyramid to structure their information, so the most important information falls at […]

• Social Media Calendar Template

  Staying organized is an integral part of any team, but working with different managers, forms of content, strategies, and campaigns can make posting on social media confusing and lead to ineffective communication. Social media calendars combat this problem. They provide more organized posting schedules, the ability to set and meet deadlines, and allow viewers to […]

• SWOT Analysis Template

  The SWOT Analysis framework allows the Digital Corps to evaluate a project by evaluating its strengths, weaknesses, opportunities, and threats. This helps teams better understand a project’s goals and plan further strategy. Internal vs. External Analysis The SWOT Analysis is divided into internal analysis and external analysis. With internal analysis, the project team must look […]