Brand Resources
Quick Tip!
The Brand Resources page from Marketing and Communications provides assets you can use for Corps-related projects like videos, events, presentations, and emails – regardless of your team.
Helpful Staff for this Topic
Brand resources allow anyone across the University to share and promote Ball State’s story and enhance their brand on and off campus through the use of accurate, consistent, and professional assets.
Digital Corps students will be asked to take assets, fonts, colors, and policies from this page to accurately represent and use the official branding of the University, without creating those assets from scratch.
Overview
Brand Resources Main Page: https://www.bsu.edu/about/administrativeoffices/marketing-communications/brand-resources
The main page contains sub-links that organize the assets for easier access:
- Brand Messaging – Central and supporting messages, and our mission statement. Used by the Communication team.
- Logos – Downloadable logos. Used by the Design and Video teams.
- Fonts – Downloadable fonts. Used by the Design and Video teams.
- Colors – Ball State’s official colors. Used by the Design and Video teams.
- Downloads – Email signature, PowerPoint template, and video and marketing assets. Used by the Communication, Design and Video teams.
- Writing Styles – Guidelines to promote consistency throughout communication and marketing presentations. Used by the Communication team.
- Accessibility – Publications, documents, and other communications. Used by the Communication and User Experience teams.
